Formation empowers enterprises to create individualized, multi-step experiences that connect customer motivations to business objectives, at scale. With the industry-defining Customer Goals Management (CGM) platform, Formation understands each customer’s behaviors, motivations and contextual data in order to automatically deliver the optimal customer experience.

Today’s marketers are often stuck with dated, segment-based approaches that are manual, time-consuming and do not treat consumers as individuals. Formation’s CGM platform empowers organizations to treat customers as individuals, move beyond pre-defined campaign-based schedules to real-time context-driven communication and understand individual customers’ motivations to create experiences that help them achieve their goals. Delivering relevant, true 1:1 customer experiences that meet each individual’s goals leads to greater customer satisfaction, advocacy and lifetime value.