Vice President of Growth Marketing
Robert Derow is an active strategic thinker who approaches each challenge with an eye for execution and innovation. Inspired by all things digital, this passion is what drives his profound involvement throughout the entire product and service lifecycle.
As VP of Growth Marketing at BCG Digital Ventures, Robert leads the development of go-to-market strategies and commercialization methods for cross-industry ventures. Drawing on his core expertise and passion for marketing, digital and mobile media, Robert leads multidisciplinary teams of entrepreneurs, innovators and operators. In this work, he partners with influential global corporations to prioritize marketing tactics that develop high-growth and sustainable ventures.
With over 17 years of leadership experience across multiple media disciplines, Robert is a veteran of the consumer marketing and business development industries. His visionary skills have been tapped for executive leadership roles with companies such as Fox Mobile Group, Viacom and Nickelodeon, where he brought fresh ideas and new initiatives to life. In addition to his leadership roles in major enterprises, Robert has a deep entrepreneurial spirit which led him to found Media Refined, which built, owned and operated the largest weight loss website from 2009-2013.