Andy Goodman

Vice President of Experience Design
BCG Digital Ventures

Andy Goodman is a pioneer of the service design industry and reluctantly calls himself a futurist. He is forever looking outside the design and technology bubble for insights and often finds them in adjacent fields. Andy loves to share his passion for design and is a frequent speaker at conferences including TED, SXSW, Interaction, and Solid. His writing on design and emerging technology has been published in numerous magazine articles and books.

At BCG Digital Ventures Andy serves as VP of Experience Design where he leads a world-class team of designers across a wide spectrum of disciplines – from visual to UX, product and future visioning.

After an early career in the interactive TV, games and mobile industries, Andy shifted focus to the agency world. He facilitated significant growth as Design Director at Fjord where he help found their Madrid studio, which rapidly became the most in-demand agency in Spain. Additionally, he led US operation at their New York office where he oversaw the integration and build out of 4 new North American offices. Most recently, he has been at a small but advanced AI and Computer Vision startup leading the consumer product department.

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